EcoBrand Identity

Complete brand identity for a sustainable products company focused on eco-friendly household items.

Client EcoBrand Sustainable Products
Date March 2023
Category Brand Identity
Services Logo Design, Brand Guidelines
EcoBrand Logo

Project Overview

EcoBrand approached us with a vision to create a distinctive brand identity that would communicate their commitment to sustainability while appealing to a modern, eco-conscious audience. They needed a complete visual identity that would work across packaging, digital platforms, and marketing materials.

Our challenge was to develop a brand that felt both premium and environmentally friendly, avoiding the clichés often associated with eco-brands while maintaining a clear connection to nature and sustainability.

We conducted extensive market research and developed a strategy that positioned EcoBrand as a forward-thinking, innovative company that doesn't compromise on design or environmental values.

Project Details

  • Client EcoBrand Sustainable Products
  • Services Brand Strategy, Logo Design, Color Palette, Typography, Brand Guidelines
  • Date Completed March 15, 2023
  • Project Duration 6 Weeks
  • Team Sarah Davidson (Lead Designer), Michael Johnson (Art Director)

Color Palette

#2A9D8F
Forest Green
Primary Brand Color
#E9C46A
Sunflower Yellow
Secondary Color
#264653
Charcoal
Dark Neutral
#F4F1DE
Cream
Light Neutral

Typography

Montserrat

Used for headings and display text

Weights: Regular, Medium, Bold

Poppins

Used for body text and UI elements

Weights: Light, Regular, Medium

"Maor Media completely transformed our brand identity. Their strategic approach to design helped us connect with our target audience in a whole new way. The new branding has already had a significant impact on our market presence."

SJ

Sarah Johnson

CEO, EcoBrand